I have worked for 27 years in the world of Cosmetics and I have dedicated the last 11 years to retail. Listening to the costumers directly has completely changed my way of working and awakened something in me. I said to myself that I could not stay away. All these years I have been teaching “Consumer Behavior“ and I also had my own Retail Consultancy Company. In addition I have been the General Manager of Kiehl‘s in Spain for 10 nice years. My experience in Kielh’s marked my professional career. I implemented the brand in Spain as a real start- up and today it is a winning horse.
Before Kielh’s I worked in Marketing and I knew both pharmacy and perfumery. I have managed brands such as Vichy, Phas, La Roche Posay, Lancôme and Shu Uemura
I have a strong education, a bachelor degree in Business Administration at ICADE, a MBA at IE, ongoing training programs with INSEAD. I speak Spanish, English and French.
Due to my wonderful husband I had the oportunity to travel all over the world.
I love it and I have visited so many countries which allowed me to open my mind. These experiences encouraged me to pass this passion for travelling on to my children, two gorgeous teenagers who push me to be a better person and professional every day.